Depending on the makeup product you're using, you can either apply it directly to the puff or onto your skin and then use the puff to blend it. For example: - Powder products: Dip the puff into loose or pressed powder, tap off any excess, and then apply it to your face in a pressing or rolling motion. - Liquid or cream products: Apply a small amount of product directly to your skin or onto the puff, and then use the puff to blend it evenly.